Sierra's Restaurant started as "Ed Sierra's Spanish Café" in 1932 just down the street from its present location. In 1937 Mr. Sierra converted his home into his restaurant and liquor store, which still remains on the corner of Mission Boulevard and Hollister Street in the city of San Fernando. During the 1930's Hollywood filmed many movies in the San Fernando Valley and for the most part the place to eat was Ed Sierra's Spanish Café. From the 1930's to the 60' many movie stars moved to the San Fernando Valley, so you never know who you might run into at Ed's Café.
In the mid 60's Mr. Sierra sold the Café to his son-in-law, Gil Jaramillo. Mr. Jaramillo is the founder of Mission Brand Tortillas, which he later sold in the late 1970's, to pursue a new chapter in his life, serving the Valley with the finest quality Mexican cuisine at an affordable price. He changed the name to "Sierra's" and opened his second, larger restaurant in Canoga Park, which was previously the "Old Vic's" restaurant, just off the corner of Vanowen and Canoga Avenue.
Sierra's in Canoga Park has been expanded three times since it's opening in 1969. With the success of Sierra's, Gil and his wife Fay, realized the area was in need of a fast food restaurant, so in 1973, the Jaramillo's purchased "Gus's Chicken Shack" on the corner of Alabama and Vanowen Street. He ran this for about a year as a sandwich shop specializing in "dip" style sandwiches. The demand for Sierra's style Mexican food was so great and Sierra's had already reached its full capacity, that he then created "Mission Burrito", and the rest is history.
Mission Burrito was founded on the theory that if you keep your prices fair and give quality food the customer will return again and again. This philosophy has served the Sierra and Jaramillo families for over 70 years. In order for us to realize our dream of reaching our 100 year anniversary as being the "Oldest, family owned and operated restaurant in the San Fernando Valley" we know we must stay true to this philosophy.
This website is dedicated to the generations of loyal customers, who with out you, this dream would not be possible.
Thank you,
The Jaramillo and Sierra Families